Network marketing is a marketing strategy that is highly used in business, but most network marketers do not know what to do to get the most out of this form of marketing. Below are some six “commandments” in network marketing that will take your business to another level if followed.
- Stick to one company
When you join a network marketing company, be sure to stick to it and to keep your focus on it. When you start marketing more than one company at a go, you do not give your best, and you, therefore, end up failing all the companies you are marketing. This also means that you should not join a company that will take a lot of cash to start up. This is because you will need a lot of money to promote yourself, and you do not want to spend all of it at startup.
- Know your company
It is quite embarrassing to look at your customer blankly when he/she asks you when your company started or who the CEO is. The fact that you know your company well gives potential customers the confidence in your product.
- Use the best promotion strategy
The first thing you should NOT even think of doing when marketing is bad mouthing other rival companies. This is the surest way to get you down, and it also paints the wrong image of the company you are marketing. Invest in learning more on network marketing. Learn the old and new strategies which you should apply. It does not make sense to 8nvest much and use the wrong strategy when you can invest little and get much by using the correct strategy.
- Your down-line
Network marketing cannot be called so if it does not have down-lines. You should, therefore, invest a lot in giving them adequate training and equipping. Organize for the seminars and workshops where they can learn. Also, give them materials like DVDs, books et cetera. Also, treating your down-lines like babies is a no-no. This makes their natural motivation to lie dormant. Show them the way but do not literary carry them through it.
- Have a positive mentality, focus on winning
You will get many stumbling blocks in network marketing, but do not stop at them; push on towards your goals regardless. Focus on continually adding a member or two to your down-lines without even focusing on those that drop off.
6. Building relationships is the most important step in network marketing
Also, in network marketing, the relationship is very important. This is unlike in other types of marketing, where you introduce something and you want it implemented immediately (like trying to sleep with a girl on the first date, without building a close relationship first). In network marketing, the relationship comes first before the implementation and the results. In network marketing, top network marketers believe that you should not view everyone around you as “prey” or as a catch. You should establish natural relationships with many people and you should know that some of them will join your network. Some will join and refer others to it, and others will only refer others without joining while the last group will never do anything about it. This is unlike the three-foot rule used by other business people who do not know the principles of good network marketing.